Xerox has released a new desktop application that can sort through your email and calendar to pinpoint your biggest drains on productivity. Adweek reports that this new app, called the “Business of your brain,” was designed as a satirical program to show the inefficiencies of daily work life. This new app is an extension of Xerox’s global marketing campaign launched in September, whose goal is to rebrand the company’s as a provider of business services instead of just a copier company.
Xerox is working hard to lose its stuffy legacy by developing lighthearted marketing that is more relevant to business today. With this new app, the company hopes to engage consumers by showing them that Xerox can help improve their efficiency and make business a pleasure.
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