Search Marketing Campaign Manager

As our Search Marketing Campaign Manager, your primary responsibilities will be to strategically leverage organic search engine optimization and paid-search techniques for our clients to increase customer acquisition by driving relevant and high-converting traffic. You will work with a team of passionate individuals who are focused on delivering exceptional customer experiences and strong business results in a fun and high-performing environment.

Responsibilities

We are looking for a strong, strategic thinker who:

  • Combines integrated SEO and PPC strategy and execution plans to efficiently drive traffic, conversion, and positive ROI.
  • Communicates search priorities effectively based on data-driven decision making.
  • Uses strong analytical skills and rigorous testing standards to report on performance and make data-driven decisions.
  • Works with department members to develop ongoing reports and key metrics, improve tracking process, and uncover customer insights.


Organic Search / SEO: 

  • Deep experience with keyword research and writing compelling, keyword-rich, “within brand guidelines” title tags, meta descriptions, and more. 
  • Develop and/or optimize video, mobile, user-generated, and data-driven content. 
  • Proven ability to prospect for links from other websites and to effectively build links to meet specific SEO goals. 
  • Work cooperatively with other team members to recommend site enhancements that maximize ROI and improve organic search engine rankings, including optimizing site architecture, code, internal linking, and sub-domains. 
  • Research industry trends and search engine news to develop SEO best practices for emerging market opportunities to maximize traffic growth and identify keyword target lists. 


Paid Search Marketing / PPC: 

  • Manage multiple client PPC campaigns.
  • Manage search marketing campaigns at first- and second-tier search engines. 
  • Work with internal media team to develop and manage program budget and expense forecast to meet monthly, quarterly, and annual unit and revenue goals. 
  • Understand and employ as appropriate, advanced search marketing techniques such as contextual ads, behavioral marketing, geo-targeting, etc. 
  • Expand keyword inventory & optimize and test ad copy. 
  • Improve campaign performance through multivariate testing, visitor segmentation, messaging, and landing pages. 
  • Analyze search marketing campaign performance and user behavior to make recommendations for optimization. 
  • Conduct competitive research, identify business implications, and share findings. 

Qualifications

  • Minimum 3 to 5 years experience managing PPC and SEO marketing. Must have hands-on, as well as management experience in both. 
  • Google AdWords & Analytics certified (preferred).
  • Strong analytical and problem-solving skills, and ability to use data to gain insights and drive decisions. 
  • Experience with website-traffic analytics software (Google Analytics, WebTrends, etc.) and search engine reporting and research software (Moz, SEMRush, etc.).  
  • Experience with landing page conversion rate optimization.
  • Enthusiasm and energy to stay current on the latest search marketing trends. 
  • Strong data-analysis and reporting skills. 
  • Ability to prioritize tasks and manage deadlines in a fast-paced environment.
  • Strong presentation and communication skills.
  • You must have a valid driver’s license and have your own reliable transportation to attend client meetings and events.

 


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