Search Marketing Associate

MDG Advertising is looking for a Search Marketing Associate who is a special breed that understands search engine optimization and paid search. The primary responsibilities will assist the team in strategies, recommendations and optimizations for all search efforts.

Responsibilities

  • Proactively identify missed opportunities and new trends in search engine marketing
  • Translate PPC performance to organic optimization opportunities
  • Landing page recommendations and optimizations
  • Actively maintain certifications in AdWords, Bing Ads, and Google Analytics
  • Up-to-date with the latest trends and best practices in SEO and PPC


Organic Search / SEO:

  • Research industry trends and search engine news to practice SEO best practices
  • Basic understanding using analytics reporting tools like SEM Rush, Ahrefs, Moz and Google Analytics
  • Keyword research using Google Keyword Planner
  • Write compelling title tags and Meta descriptions using keyword-rich content
  • Knowledge of schema mark-up data (a plus)


Paid Search Marketing / PPC:

  • Assist in handling multiple campaigns for various industries
  • Work with media team to help create and manage budgets
  • Basic understanding of display and retargeting through Google Display Network
  • Competitive analysis to identify potential missed opportunities
  • Reporting & campaign analysis
  • Assist writing, reviewing, and optimizing PPC ad copy
  • Keyword research and generation

Qualifications

  • Minimum 1 year experience in PPC and SEO 
  • Google AdWords & Analytics certified (a plus)
  • Strong analytical and problem-solving skills
  • Experience with website-traffic analytics software (Google Analytics) and search engine reporting and research software (Moz, SEMRush, etc.) also a plus
  • Enthusiasm to stay current on the latest search marketing trends
  • Ability to prioritize tasks and manage deadlines in a fast-paced environment
  • Strong presentation and communication skills

 

We offer a competitive salary and benefits package. 

 

Apply Now