Get ready to change what you thought you knew about advertising.
Are you ready for advertising that's nothing like advertising? There's an exciting way to engage with an almost-constantly online audience, and it's nothing like advertising as usual. Let us take you step-by-step through everything you need to know to master the art of this rapidly emerging and highly effective ad form.
- Why native advertising is essential for reaching the 70% of consumers who want to learn about products through content rather than traditional ads
- The various types of native ads and the role each should play in your marketing mix
- How Facebook newsfeed ads generate 49 times higher click-through rates than traditional right-rail sidebar ads; and how mobile ads now account for 53% of Facebook’s ad revenue
- The significant difference in purchase intent between those who click on native ads (52%) vs. banners (34%).
- How to avoid common pitfalls that can lose you readers rather than gain them