Turn social media into a fast track for reaching your company’s goals.
CEOs can no longer afford to ignore social media. Putting a human face on your company is essential to its success. By establishing a presence on the right platforms, you can engage current and potential customers, attract the best employees, establish a stronger media rapport, and more.
- When, where, and how often to post
- How to select the right network or networks for your goals
- What small efforts can make the greatest impact
- Secrets to creating a strong, likable, and engaging presence
- Why it’s important to be bold and imperfect
- How to pick the best platform for your personal style
- Simple tips for getting extra mileage out of every post, share, like, and comment
- The proper use of social media to attract new business, close a deal, and recruit employees