Industries

Franchise Marketing Services

Franchise Marketing — That's All About The Brand.

MDG specializes in marketing and maximizing franchise brands through inspired ideas, innovative strategies and integrated solutions that deliver qualified prospects and quantifiable results. We've been building successful brands for over a decade and we've positioned ourselves as the agency of choice for companies seeking a solid competitive advantage. We have the experience and insight to develop creative, smart and cost-effective campaigns that build your brand because they're built upon your brand - its personality, its strengths and the core culture that drive your business and distinguish your franchise. With MDG's extensive experience in franchise marketing from a franchisor, franchisee and account sales perspective, there's nothing we can't accomplish. Together.

Respect The Brand

Your franchise is like no other. At MDG, we respect this and work closely with each client to acquire a unique understanding of your franchise and the character of your company. We listen to your firsthand knowledge of your customer and competition. We learn from your top executives, salespeople, franchisees and customers to recognize their motives and motivations. We look to demographic and behavioral profiles to develop content that connects with prospects and communicates with clients. Once we understand your brand and your business, we can express your capabilities through the power of ours.

Reflect The Brand

At MDG, we believe that your image should reflect your ideology. That's why we develop customized marketing strategies based on your brand's merits, message and motives. To become the leader in the market, you must first be positioned as one through a strategic mix of branding, positioning and messaging that conveys the strength and superiority of your franchise while distinguishing you from the competition.

Project The Brand

To best express your message, your franchise needs strategic exposure to specialized markets. Fortunately, MDG's media and marketing expertise span the spectrum of the franchise industry to enable your brand to reach and resonate with prime prospects. Your media dollars are important and we view your budget as our own. This motivates us to develop the most effective and efficient media plans and take advantage of the most valuable and viable marketing opportunities. Our marketing and media strategies are customized to each franchisee's needs and capabilities.

Connect The Brand

Today, your business must connect with customers online to stay on the radar. Not surprisingly, your franchise sales website is usually the most important aspect of your franchise development organization. At MDG, we feature full-service digital development that makes the web work for your franchise. Our in-house experts integrate design excellence with digital expertise to maximize your web presence and drive traffic to your business.

• Website Design & Development
• Creative Development
• Content Development and Information Architecture
• Content Management System (CMS)
• Flash and Javascript Animations
• Dynamic Content
• Video Testimonials
• Forms
• Secure Login
• Custom Databases
• Targeted Micro sites
• Keyword/Online Marketing Strategies / Adword Campaigns
• Tracking & Reporting
• Custom Email Campaigns / Landing Pages

MDG is offering a FREE analysis of your existing website for brand relevance, key messaging, navigation issues, organic search and ability to convert prospects into leads. Call us today for a brand new approach to achieving real results.