Who do you love? Today, it’s not enough to know your industry’s customers, you have to live inside their heads. Attach to the neurotransmitters and circuitry that say “yes” before your competition does. And you don’t have a nanosecond to lose. Nervous? Don’t be. For all their gigabytes and gadgetry, people are still people, and buying decisions still come down to relationships. You listen. You learn. You start to speak the same language, finish each other’s sentences. You find yourself genuinely caring about this person. A light comes on, and you know just what to do and say. A good relationship is a powerful thing.