Michael Del Gigante
It all started in elementary school, where Michael was the kid who was always drawing cars and winning the art awards. By high school, he was the go-to guy who could expertly change the birthdate on your ID, pinstripe your car, win a painting contest, and design the yearbook.
His talent led him to Pratt Institute, one of the top design schools in the country. Once again, in an honor bestowed on the best design students, Michael was chosen to design the yearbook, which was featured in Print magazine.
After graduating with honors from Pratt, Michael began his career as a designer at one of New York’s premier package design studios. He went on to start the art department for a Fortune 500 company, and after that spent eight years working with Sony, American Express, and Volvo as the creative director at a New York design firm.
In 1999, Michael’s entrepreneurial spirit led him to establish MDG Advertising. His commitment to delivering concept-driven creative, the ability to mentor and inspire those he works with, and a strong sense of family have been instrumental in building a foundation for the collaborative culture at MDG.
As with everything he does, Michael infuses a sense of passion into his role at MDG. Whether he’s expressing his creative vision to clients or leading a brainstorming session with our agency team, Michael makes sure that MDG consistently delivers on its promise to create concept-driven, results-producing work.
Michael’s relentless drive has followed him from his childhood obsession with ice hockey, which he played at a competitive level through high school, to helping his clients outperform their competition. His dedication to excellence is evident in the number of advertising and marketing awards MDG has won since its inception.
As MDG became a leading branding/advertising/marketing agency under his direction, Michael had the insight to evolve what was once considered a “traditional” agency into a truly integrated marketing firm, based on a 360-degree approach that combines aspects of branding, digital, social media, and traditional advertising.
Along with building an excellent reputation for MDG, Michael has put together a team of industry-leading specialists in each discipline to help him grow the agency. His progressive approach, creative vision, and leadership have propelled MDG and its clients on a steady trajectory of growth and success.
His philanthropic efforts include fundraising and pro-bono work for Achievement Centers for Children & Families, The Miami City Ballet School, Boca Helping Hands, Big Heart Brigade, and Big Brothers Big Sisters of Palm Beach and Martin Counties. Michael implemented MDG’s annual scholarship competition, “Looking Beyond College,” where students are invited to submit an essay about their ideal job, and the winner is selected on the merit of their creative writing skills.
Michael is active in the American Advertising Federation, Greater Ft. Lauderdale and the Palm Beaches, South Florida Interactive Marketing Association, and the Public Relations Society of America. He’s written numerous articles that have been published in The South Florida Business Journal, Business2Community, CEOWORLD Magazine, PR Daily, DigitalCommerce360, The Digital Enterprise, Social Media Explorer, TMCnet, Ragan, TGDaily, Strategic Health Care Marketing, Hospitalitynet.org, Hotel Online, Luxury Daily, Healthcare Communication, Real Wealth Business, DesignBeep, Newswire.net, Business Matters Magazine, Bitrebels, London Loves Business, HITEC.BYTES, Hospitality Sales and Marketing Association International, Harcourt Health, SmartData Collective, Techno FAQ, Hackernoon, Techgyd, GuestRevu, The Global Dispatch, eTurboNews, TechShout, Times Square Chronicles, and Electronic Urban Report. Michael’s articles have also appeared on leading university blogs, including Stanford, USC, Oregon State, City University of New York, Lehigh University, University of North Dakota, World Global Education Network, and The New School.
Written by Michael Del Gigante
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10 Mother’s Day Campaigns to Inspire Marketers
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Voice Search 101: What Marketers Are Talking About
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5 Things Local Businesses Need to Know About Google Reviews
9 Local Marketing Trends to Watch in 2019
Is Long-Form Video on Social Media the New TV?
The Most Important Video Marketing Trends to Follow This Year
9 Email Marketing Trends to Watch in 2019
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Reshaping the Creative Landscape: The Impact of Digital
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The 2018 Holiday Season: Five Trends Every Retailer Should Be Watching
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7 Tactics Every Digital Marketer Should Learn to Love in 2018
Holiday Marketing Online: 4 Big Lessons from Last Year
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4 Ways Personalization Can Power Your Marketing Efforts
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5 Millennial Desires That Brand Managers Should Fulfill
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7 Crucial Instagram Tips for Marketers
6 Reasons to Invest in Organic Reach on Social Media
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3 Secrets to Outstanding Facebook Posts
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5 Health Care Organizations that Make the Most of Social Media
5 Digital Must-Dos to Align B2B Sales & Marketing for Better Business in 2016
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New Discover Boating Center in Miami; Does email marketing still deliver?
The Growing Role of Technology in the Field of Marketing
4 Industries That Will Dominate Social Media in 2018
The Only 6 Content Marketing Steps You Need This Year
4 Keys To A Sustainable Content Marketing Strategy
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