It all started in elementary school, where Michael was the kid who was always drawing cars and winning the art awards. By high school, he was the go-to guy who could expertly change the birthdate on your ID, pinstripe your car, win a painting contest, and design the yearbook.
His talent led him to Pratt Institute, one of the top design schools in the country. Once again, in an honor bestowed on the best design students, Michael was chosen to design the yearbook, which was featured in Print magazine.
After graduating with honors from Pratt, Michael began his career as a designer at one of New York’s premier package design studios. He went on to start the art department for a Fortune 500 company, and after that spent eight years working with Sony, American Express, and Volvo as the creative director at a New York design firm.
In 1999, Michael’s entrepreneurial spirit led him to establish MDG Advertising. His commitment to delivering concept-driven creative, the ability to mentor and inspire those he works with, and a strong sense of family have been instrumental in building a foundation for the collaborative culture at MDG.
As with everything he does, Michael infuses a sense of passion into his role at MDG. Whether he’s expressing his creative vision to clients or leading a brainstorming session with our agency team, Michael makes sure that MDG consistently delivers on its promise to create concept-driven, results-producing work.
Michael’s relentless drive has followed him from his childhood obsession with ice hockey, which he played at a competitive level through high school, to helping his clients outperform their competition. His dedication to excellence is evident in the number of advertising and marketing awards MDG has won since its inception.
As MDG became a leading branding/advertising/marketing agency under his direction, Michael had the insight to evolve what was once considered a “traditional” agency into a truly integrated marketing firm, based on a 360-degree approach that combines aspects of branding, digital, social media, and traditional advertising.
Along with building an excellent reputation for MDG, Michael has put together a team of industry-leading specialists in each discipline to help him grow the agency. His progressive approach, creative vision, and leadership have propelled MDG and its clients on a steady trajectory of growth and success.
His philanthropic efforts include fundraising and pro-bono work for Achievement Centers for Children & Families, The Miami City Ballet School, Boca Helping Hands, Big Heart Brigade, and Big Brothers Big Sisters of Palm Beach and Martin Counties. Michael implemented MDG’s annual scholarship competition, “Looking Beyond College,” where students are invited to submit an essay about their ideal job, and the winner is selected on the merit of their creative writing skills.
Michael is active in the American Advertising Federation, Greater Ft. Lauderdale and the Palm Beaches, South Florida Interactive Marketing Association, and the Public Relations Society of America. He’s written numerous articles that have been published in Business2Community, CEOWORLD Magazine, PR Daily, DigitalCommerce360, The Digital Enterprise, TMCnet, Ragan, TGDaily, Strategic Health Care Marketing, Hospitalitynet.org, Hotel Online, Luxury Daily, and Healthcare Communication. He’s also been interviewed in Entrepreneur and Forbes, and featured in articles in Adweek, Huffington Post, Social Media Explorer, Marketing Insider Group, Trade Show News Network and Stanford University’s blog.
Written by Michael Del Gigante
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