Media Buyer/Planner

MDG Advertising is seeking a media buyer/planner to join its team. The candidate will play an integral role in planning media for our clients and will handle all traditional and digital media requests, working closely with and reporting directly to our media director. The media buyer/planner will develop and maintain strong knowledge of our clients’ businesses and apply their media experience to help meet clients’ needs and deliver their objectives. They will be the day-to-day steward of all media buys, including maintaining accurate budgets and flow of media activity.

Specific Responsibilities

  • Demonstrate strong understanding of media fundamentals, including media math, target audience development, and goals
  • Develop media plans with sound rationale to back up recommendations
  • Buy traditional and digital media, such as TV, radio, OOH, print, display, Pandora, etc.
  • Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven media recommendations
  • Create flowcharts, budget sheets, and PowerPoint presentations
  • Manage the execution of the media plan(s) and maintain monthly and annual budgets
  • Establish a collaborative working relationship with account team to ensure that media strategies are being delivered and brand goals/client needs are being met within a timely manner
  • Identify and recommend added-value opportunities to gain optimum brand exposure
  • Ensure proper execution of media plans by monitoring buys/schedules
  • Establish professional rapport with sales representatives and keep up-to-date on category/industry trends
  • Generate reports for account management as needed
  • Write POVs on new media and/or client inquiries
  • Prepare insertion orders per approved media budgets

Required Skills and Experience

  • BA degree in advertising/marketing or related field
  • Minimum of two years of media-buying experience
  • Detail-oriented individual with excellent written and verbal skills
  • Proficient in working with Excel, PowerPoint, Gmail/G-Suite products on a Mac
  • Media-buying software experience (Strata, DDS, BluHorn, etc.)
  • Positive person who thrives on working with others as a team, but can also work autonomously to complete projects
  • Maintain excellent media vendor relationships and have the ability to negotiate to achieve best results for our clients
  • Ability to manage multiple projects simultaneously, adapting easily to changes in requests

Additional Skills

  • Client-facing experience and presentation skills a plus
  • Experience buying digital media a plus (Pandora, Waze, Yelp, Display, etc.)
  • Ability to analyze results from media campaigns a plus

We offer a competitive salary and comprehensive benefits package. For confidential consideration, please forward cover letter, resume, and salary requirement.

Apply: Media Buyer/Planner

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