Senior Paid Search Marketing Campaign Manager
As our Senior Paid Search Marketing Campaign Manager, your primary responsibilities will be to strategically leverage organic search engine optimization and paid-search techniques for our clients to increase customer acquisition by driving relevant and high-converting traffic. You will work with a team of passionate individuals who are focused on delivering exceptional customer experiences and strong business results in a fun and high-performing environment.
Responsibilities
We are looking for a strong, strategic thinker who:
- Combines integrated paid search strategies and execution plans to efficiently drive traffic, conversion, and positive ROI.
- Communicates search priorities effectively based on data-driven decision making.
- Uses strong analytical skills and rigorous testing standards to report on performance and make data-driven decisions.
- Works with department members to develop ongoing reports and key metrics, improve tracking process, and uncover customer insights.
Paid Search Marketing / PPC:
- Manage multiple client PPC campaigns.
- Manage search marketing campaigns at first- and second-tier search engines.
- Work with internal media team to develop and manage program budget and expense forecast to meet monthly, quarterly, and annual unit and revenue goals.
- Understand and employ as appropriate, advanced search marketing techniques such as contextual ads, behavioral marketing, geo-targeting, etc.
- Expand keyword inventory & optimize and test ad copy.
- Improve campaign performance through multivariate testing, visitor segmentation, messaging, and landing pages.
- Analyze search marketing campaign performance and user behavior to make recommendations for optimization.
- Conduct competitive research, identify business implications, and share findings.
Qualifications
- Minimum 3 to 5 years experience managing paid search marketing. Must have hands-on, as well as management experience.
- Google AdWords & Analytics certified
- Strong analytical and problem-solving skills, and ability to use data to gain insights and drive decisions.
- Experience with website-traffic analytics software (Google Analytics, WebTrends, etc.) and organic SEO tools (Moz, SEMRush, etc.) is also a plus.
- Experience with landing page conversion rate optimization.
- Enthusiasm and energy to stay current on the latest search marketing trends.
- Strong data-analysis and reporting skills.
- Ability to prioritize tasks and manage deadlines in a fast-paced environment.
- Strong presentation and communication skills.
- You must have a valid driver’s license and have your own reliable transportation to attend client meetings and events.
We offer a competitive salary and benefits package.