Senior Paid Search Marketing Campaign Manager

As our Senior Paid Search Marketing Campaign Manager, your primary responsibilities will be to strategically leverage organic search engine optimization and paid-search techniques for our clients to increase customer acquisition by driving relevant and high-converting traffic. You will work with a team of passionate individuals who are focused on delivering exceptional customer experiences and strong business results in a fun and high-performing environment.

Responsibilities

We are looking for a strong, strategic thinker who:

  • Combines integrated paid search strategies and execution plans to efficiently drive traffic, conversion, and positive ROI.
  • Communicates search priorities effectively based on data-driven decision making.
  • Uses strong analytical skills and rigorous testing standards to report on performance and make data-driven decisions.
  • Works with department members to develop ongoing reports and key metrics, improve tracking process, and uncover customer insights.

Paid Search Marketing / PPC:

  • Manage multiple client PPC campaigns.
  • Manage search marketing campaigns at first- and second-tier search engines.
  • Work with internal media team to develop and manage program budget and expense forecast to meet monthly, quarterly, and annual unit and revenue goals.
  • Understand and employ as appropriate, advanced search marketing techniques such as contextual ads, behavioral marketing, geo-targeting, etc.
  • Expand keyword inventory & optimize and test ad copy.
  • Improve campaign performance through multivariate testing, visitor segmentation, messaging, and landing pages.
  • Analyze search marketing campaign performance and user behavior to make recommendations for optimization.
  • Conduct competitive research, identify business implications, and share findings.

Qualifications

  • Minimum 3 to 5 years experience managing paid search marketing. Must have hands-on, as well as management experience.
  • Google AdWords & Analytics certified
  • Strong analytical and problem-solving skills, and ability to use data to gain insights and drive decisions.
  • Experience with website-traffic analytics software (Google Analytics, WebTrends, etc.) and organic SEO tools (Moz, SEMRush, etc.) is also a plus.
  • Experience with landing page conversion rate optimization.
  • Enthusiasm and energy to stay current on the latest search marketing trends.
  • Strong data-analysis and reporting skills.
  • Ability to prioritize tasks and manage deadlines in a fast-paced environment.
  • Strong presentation and communication skills.
  • You must have a valid driver’s license and have your own reliable transportation to attend client meetings and events.

We offer a competitive salary and benefits package.

Apply: Senior Paid Search Marketing Campaign Manager

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