Form a More Perfect Union
with Your Marketing Partner
These days, many consumers are looking for a personalized, community-based alternative to large corporate banks. This gives credit unions an amazing opportunity. But to take advantage, you need the support of a proven partner. MDG Advertising offers the integrated advertising and marketing services you need to build your brand and grow your membership.
When our relationship with IBM Southeast Employees’ Federal Credit Union started, it had $415 million in assets, 40,000 members, and 5 branch locations. Now, 14 years later, they have assets of more than $800 million, over 75,000 members, and 16 branches.
Campaigns from MDG consistently surpassed sales goals and earned many accolades for creative marketing. The same team of designers, writers, and strategists that delivered these solutions is ready to help you grow your credit union. Here are a few samples of our compelling, results-driven campaigns.
We wrote nine original songs promoting financial products and services, and distributed them to our members via e-mail. The interactive emails were designed to look like Web pages for downloading music. Each song was written in a different music genre, and sung the praises of a featured financial product. At the campaign’s landing page, members could click on the financial products as if they were clicking on the music tracks of an album.
We created cinema-style poster images with creative themes based on financial products and services. Individual poster images were sent to members in accordance with products and services they had shopped for in the past. The landing page featured a “movie trailer” video promoting the product or service as if it was a feature film.
We created animated emails that used themes from famous video games and board games to portray financial products and services. The emails were sent to credit union members who had previously shopped for these offerings. Interested members clicked through to a game-themed landing page promoting the product or service.
MDG Advertising helps you succeed because we understand modern financial consumers. They are squeezed for time and inundated with choices. Numerous financial institutions are vying for their patronage, so you need to be the one that appeals to them wherever they are directing their attention.
Our 360° approach compels your audience to act. We’ll cover your needs from corporate identity to content marketing to social media and beyond. From laptop to smartphone, to tablet to traditional media channels, we’ll hone your message and deliver it to just the right market.
Unlike most agencies that outsource many of their services—particularly digital—we have in-house expertise in every discipline. We work together to ensure your message is compelling and consistent across channels. Whether your prospects are looking for a mortgage, a car loan, or just a simple checking account, our 360° approach will surround them with your compelling message.
- Print & Broadcast Advertising
- Demographic Research and Behavioral Targeting
- SEG and New Member Acquisition
- Membership Retention
- Multi-Channel Marketing Strategy
- Website Design and Development
- PPC, Search Engine Optimization and Marketing
- Mobile Marketing
- Content Marketing
- Social Media Strategy and Implementation
- Community Outreach and Public Relations
- Online Reputation Management
- Media Planning, Negotiation and Buying
- Campaign Measurement and ROI Tracking
Every day, MDG’s marketing experts gather more insights on how to help credit unions grow. For a sample of our thinking, take a look at our most recent thought leadership content on credit union marketing trends in 2017 and beyond.