Media Buying Company in Boca Raton & New York CityFor You:
A Collaborative Media Buying Approach
There’s no one-size-fits-all media mix. Every business has a unique set of goals and audiences, which requires a tailored strategy.
That’s why we approach media planning collaboratively with each client.
We view every plan as an opportunity to create remarkable results, cooperatively. To develop the right mix for you, we’ll sit down together and examine everything: Who’s being targeted? Where do these audiences spend time? What’s the competition doing? How can we do things better, smarter, faster, and more cost effectively?
This isn’t a one-time exercise. At MDG, even longtime clients regularly undergo scheduled media reviews. We believe that continual examination of what’s working and what’s not is the best way to improve ROI and keep pace with changes in the landscape. Our philosophy is to continually try approaches, evaluate results, and try again.
Types of Media Buying
- Social Media Advertising
- Digital Advertising: Display, Retargeting/Remarketing, Mobile, Video, Native/Content, Geofencing, Email, ORM Media, Pay- per-Click SEM
- Broadcast: TV, Radio, Streaming, Digital Audio, Podcasts
- Out-of-Home (OOH): Cinema, Billboards, Mall, Transit, Water, Aerial, Digital, Sports, Specialty, In-Store
- Print: Magazines, Newspapers, Inserts
- Direct Mail: Turnkey and Custom Solutions, List Development, Appended Data, Multi-Channel
- Lead Generation
- Direct Marketing
- Events and Promotions Media
- Strategic Partnerships
- Guerilla Marketing
- Added Value
- Planning: Consumer and B2B
- Implementation (Execution)
- Campaign Analytics and Reporting
Beyond taking a collaborative and agile approach, our media services excel because of our:
Powerful Audience Targeting
Marketers can now reach target groups more accurately than ever before. With access to rich data sources and powerful tools that enable precise segmentation, we can efficiently deliver your brand’s messaging to specific national, regional, and hyperlocal audiences. This previously unachievable effectiveness enables to you reach the right people in the right ways and makes your media spend go much further.
Broad and Deep Expertise
We don’t just partner with our clients—we partner internally, too. At MDG, we don’t work in silos; here, our media team works in tandem with our exceptional creative, digital, and branding teams. This interdisciplinary approach delivers fresh thinking and improved results. By partnering with a full-service advertising agency, you get access to not only media expertise, but also to rich expertise across a wide range of other areas.
Strong Media Relationships
As an established advertising agency that represents many respected brands across numerous industries, we’ve built a strong network of media partnerships over the years. Our longtime relationships with top channels give you access to improved terms, added value, exclusive insights, and better return on spend. Our contacts also help you stay tapped into the latest opportunities and promotions.
Real-Time Performance Measurement
Of course, a plan means little if you don’t know whether or not it’s working. That’s why we closely monitor results after we negotiate a media buy.
At MDG, we’re committed to ensuring that every dollar spent is accounted for and optimized. After determining the right mix for a campaign, we track analytics in real time to determine what needs to be adjusted and when. By pairing this ongoing analysis with media flexibility, we ensure that every buy is adjusted quickly and correctly to deliver the best results.
Our analysis doesn’t end when a campaign ends. After a buy has run its course, we’ll analyze the entire effort so we can apply the learnings to the next campaign. Rest assured, if there’s a more effective way of accomplishing your goals, we’ll find it.
Ready to Talk?
It’s never been more essential to find a media agency you can trust. The combination of a quickly changing landscape and powerful new tools means that you need a nimble, talented, and forward-thinking partner. At MDG, we’re committed to using our wide range of expertise to help your brand create, measure, and optimize the ideal media mix.
Learn more about the art of partnership and how our collaborative approach to media can help your business.
Written by Michael Del Gigante