Public Relations / PR Agency with offices in Boca Raton and New YorkFor You:
A Relationship-Based Approach to Public Relations
Public relations is fundamentally about relationships. It is the practice of developing and maintaining mutually beneficial relationships with various groups—including media outlets, influencers, stakeholder groups, and thought leaders—to reach key audiences and shape the perception of your business.
Building these relationships takes time and patience. That’s why at MDG Advertising we believe that public relations, regardless of the brand, is an ongoing marathon—not a sprint.
Good public relations also requires in-depth expertise and a sound strategy tailored to your audiences. After all, if you’re not reaching the right people with the right messages, your approach is certain to fall flat.
Our seasoned public relations specialists have the diverse backgrounds and skill sets needed to ensure that your PR efforts succeed.
As a full-service agency, we can help your brand with every aspect of modern public relations, including strategy/targeting, media relations, influencer marketing, public affairs, digital content creation, reputation management, word-of-mouth (WOM) marketing, and research/analytics.
Our goal is to deliver clear, measurable results. We’ll help your brand reach the right audiences with the right messages in the most cost-efficient ways possible.
- Media Counsel (Monitoring/Reporting/Targeting)
- Media Training
- Outreach: Traditional & Digital
- Blogger Relations
- Influencer Engagement/Partnerships
- Press Releases/Pitching
- Government Relations
- Issue Management
- Cause Marketing
- Corporate Relations
- Crisis Management
- Corporate Social Responsibility
- Internal Communications and Employee Relations
- Key Influencer Outreach
- Customer Relations and Communities
- Online Voice Initiation/Engagement/Sentiment
Research & Analytics
- Brand/Message Development and Testing
- Message Mapping
- Exposure/Press Coverage Measurement
Public relations isn’t a single field. Rather, it’s an interconnected web of different capabilities. MDG has expertise in the the full range of traditional and digital PR areas, including:
What types of media do your target audiences consume? Which channels should you be targeting? What are the best ways to approach and interact with different outlets?
At MDG, we tackle media relations from start to finish, helping your brand with everything from high-level strategy to the nitty-gritty of pitching.
Some of our many capabilities include counseling your firm on target outlets, media training your spokespeople, creating press releases, and conducting outreach to both traditional and digital channels.
Influencer and Word-of-Mouth Marketing
Word-of-mouth (WOM) marketing is both among the oldest and the most modern of approaches. While people have always told others about products/services, today there are a range of fresh outlets—from online review sites to social media influencers—that never existed in the past.
MDG partners with your firm to develop forward-thinking and effective influencer and WOM campaigns, from the conceptualizing/strategizing stages through final execution.
Our past engagements have included product/service seeding (placing the right product and/or service into the right hands, at the right time), developing referral programs (creating tools that enable satisfied customers to refer their friends), and creating influencer campaigns (identifying and connecting with the right people in the right spaces).
PR isn’t always just about promoting products/services, sometimes it is also about impacting how your business is perceived more broadly and furthering specific ideas/causes.
We are well-versed in helping brands connect with organizations and individuals to influence policy and public opinion.
Our public affairs capabilities include advising firms on government relations, promoting specific policies and conducting advocacy, helping with issue management, and engaging in cause-driven marketing.
It may be cliche, but it’s also true: there is nothing more valuable to your brand than its reputation.
That’s why the MDG approach is through and holistic; we use a wide-range of different tactics to help a brand build, maintain, and amplify its reputation.
Among our many reputation management capabilities are corporate relations, crisis management, corporate social responsibility, internal communications/employee relations, customer relations/community relations, and online voice initiation/engagement.
Content Strategy and Creation
Gone are the days when brands could simply post a press release on a service and let others do all the work. Today, in order to succeed in the marketplace, it’s necessary for businesses of all sizes to develop original content.
Because of this shift, MDG’s social media and public relations team has evolved into a content-generation newsroom.
Our experts develop content that conveys your brand messaging while maintaining an unbiased voice and connecting with your target audiences. Whether the piece is an image, a video, or a blog post, we aim for it to be brand-relevant, conversational, authoritative, timely, relatable, and easily consumable.
Research and Analytics
Even a great PR strategy and execution is incomplete if results cannot be measured and improved upon.
That’s why at MDG we place a major emphasis on ensuring that our public relations efforts are tested, tracked, and evaluated.
Our PR research and analytics capabilities include brand/message development and testing, message mapping, exposure/press coverage measurement, and influencer campaign tracking.
The goal is to understand, in real-time, what’s working—and what isn’t—so we can continually improve performance.
Let’s Build Relationships Together
With public relations evolving so quickly, it’s becoming increasingly important for brands to have the right agency partner. At MDG, our combination of expertise, experience, and dedication ensures that your brand builds solid relationships and gets the most out of its PR spend.
Learn more about the art of partnership and how our relationship-based approach to public relations helps brands connect with consumers.
Written by Michael Del Gigante