Paid and Organic Search Marketing Agency with offices in Boca Raton, FL & New York, NYFor You:
A Targeted Approach to Search Marketing
For many search engine optimization (SEO) and search engine marketing (SEM) companies, the name of the game is volume. They simply seek to deliver the most traffic to a site, regardless of quality or relevance.
That’s not our approach. At MDG, we focus on the search tactics and strategies that are most likely to help your business achieve its goals.
While volume does play a role, our team pays the closest attention to what’s most likely to convert into a lead or sale for your firm.
For organic search engine optimization, we use a wide range of data sources—including competitive research, historical analysis, and prior campaign results—to identify the keywords and phrases that are most likely to deliver relevant traffic. We then use those keywords to create original copy that’s both useful to your visitors and fully optimized for search engines.
Google Premier Partner
Our approach to paid search engine marketing is similar. We begin with research and data to determine the right keywords and channels, and then create a unique plan to meet your needs. The key is to reach your audiences via the right formats (text, display, video) and by utilizing the right tactics (geofencing, retargeting, etc.). As a Google Certified partner, we’re well versed in finding the approaches that are most likely to spark engagement and conversion.
We believe in delivering clear and measurable results. MDG has the expertise and experience necessary to ensure that every dollar you spend on search marketing delivers an exceptional return on investment.
SEO and SEM are complex undertakings that require many specific skill sets to be executed well. At MDG, our specialists have the range of abilities needed to help your brand reach target audiences and stand out. Some of our many search-related capabilities include:
Organic Search Engine Optimization (SEO)
- Keyword research: Using historical data and original analysis to determine the most effective terms for your brand.
- Competitive research: Determining which SEO approaches your competitors are utilizing and finding areas of opportunity.
- Analytics/search console review: Examining what is—and isn’t—working on search engines with your current online offerings.
- On-site optimizations: Making the technical changes needed to your site to ensure proper search ranking. This includes looking at:
- Title tags
- Meta descriptions
- Header tags (h1, h2, etc.)
- Keyword density within content
- Page speed
- Sitemap.xml, robots.txt
- Site usability (time on site, bounces, etc.)
- Structured data
- Trust signals
Link building: Increasing both the number and the quality of inbound links to pages on your site.
Original content development: Creating pieces that are both SEO-optimized and engage your audiences.
Paid search validation: Utilizing paid search campaigns as a complement to organic optimizations to determine best-converting keywords.
Analysis and measurement: Monitoring search engine performance on an ongoing basis and recommending necessary changes.
Paid Search Engine Marketing (SEM)/PPC Services
Campaign management: Developing effective paid campaigns for top search engines, including Google (Google Certified Partner) and Bing.
PPC audits: Examining your current paid search efforts to improve performance and find areas of opportunity.
Remarketing lists for search ads (RLSAs): Utilizing data to engage high-value audiences such as existing customers and previous site visitors.
Display advertising and remarketing: Delivering engaging display ad creative to target audiences across the web.
Geofencing: Building search campaigns that reach audiences in specific geographies, such as within towns, ZIP codes, and custom-defined boundaries.
YouTube/video advertising: Creating and delivering video advertising on platforms such as YouTube, as well as on target sites.
Searching for the right partner?
With digital platforms and search engines continuing to become more and more central to the lives of consumers, it’s increasingly important for brands to have the right search partner. At MDG, our combination of expertise, experience, and dedication ensure that you get the most out of your organic and paid spend.
Learn more about the art of partnership and how our targeted approach to search engine marketing helps brands achieve their goals.
Written by Michael Del Gigante