Healthcare Marketing and Advertising Agency with Offices in Boca Raton, South Florida and Brooklyn, NYFor You:
A Healthy Approach to Healthcare Marketing
The healthcare market is a constant challenge. Continuous shifts in consumer behavior, regulations, and the competitive landscape mean that marketing tactics must be both highly sophisticated and very flexible.
How can firms thrive in this difficult, rapidly changing environment? We believe that long-term healthcare marketing success is rooted in healthy relationships between brands and their audiences.
Fundamentally, a healthcare brand must establish trust with consumers to connect effectively over time. At MDG, we help firms build this bond by partnering with our clients to develop and deliver smart, respectful, and advanced approaches that truly serve their audiences’ needs.
Over the years, we’ve helped trendsetting, first-in-the-industry healthcare companies grow and thrive. We’ve done this by assisting with the full range of their marketing needs, from branding and strategy to digital and traditional execution.
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Our long history of working with healthcare brands means that we start each client engagement with a rich understanding of the space and consumers’ needs. This helps us take an informed and structured approach to tackling common questions such as:
What’s the best way to develop a healthcare marketing strategy?
At MDG, we believe that you must clearly define your brand, understand your audiences, and take measure of your competition before diving into healthcare marketing execution.
Healthcare consumers now have vast amounts of information at their fingertips, including online tips, treatment information, remedy suggestions, and brand reviews. Knowing what you want to say, how you want to say it, and who you’re saying it to are essential to breaking through all this noise.
How much of my healthcare marketing budget should focus on digital channels?
The key to determining which channels and what media mix are right for your brand starts with understanding the customer journey. Our experience has shown that timing and format are especially important when it comes to healthcare marketing.
Healthcare consumers don’t just want reliable information. They want the exact information required, precisely where and when they decide to look for it. For this reason, digital channels are taking on increasing significance in the healthcare marketing mix. That said, traditional channels continue to deliver results as well if they’re utilized effectively.
How do I know which healthcare marketing trends I should follow?
There seems to be an endless supply of new platforms, devices, and tactics. How can healthcare marketers know which ones to pay attention to?
We believe that the trends that matter most are those which herald major shifts in customer behavior—for example, the rise of smartphones.
Not only have mobile phones changed the way healthcare marketing is presented, but they also have sparked the development of fields like telemedicine. In other words, certain shifts are changing not just way messaging is consumed, but the nature of healthcare itself. Those are the trends that should be top-of-mind for all brands.
Medical marketing vs. retail marketing: Is there a difference? Is all healthcare marketing the same?
Put simply: not all healthcare marketing is the same. The healthcare field encompasses a wide range of areas, from B2C providers to B2B device manufacturers, which all require different marketing approaches.
Moreover, individual firms within each area also have specific needs. That’s why at MDG, we believe that healthcare marketing isn’t simply about communicating the benefits of your brand. It’s also about finding fresh and unique ways to deliver this messaging.
To connect with healthcare consumers, your marketing efforts must resonate. In an area where the tried-and-true has been done and overdone, it’s often more and more ignored. Sometimes only unconventional thinking and unexpected approaches can make a true marketing difference.
Whether it’s via the web, social media, traditional, or never-tried-before media tactics and outlets, we’ll help you consistently deliver messages that connect at every stage of the healthcare continuum-of-care cycle.
At MDG, we believe that this steady engagement is a powerful partnership-building tool. For us, the ultimate goal is nothing less than long-term loyalty—whether that applies to your brand’s connection with healthcare consumers or to our connection with you.
Are you ready to make healthy relationships a priority?
Are you looking for award-winning healthcare advertising? Want an experienced healthcare marketing agency partner?
MDG has earned the trust of highly respected healthcare brands by doing everything from employing online patient portals, to dominating search and strategically using of out-of-home advertising.
See how the art of partnership has marketed each of these brands as the go-to source for trusted medical care and advice. Find out how we differ from other healthcare advertising agencies and medical agencies by reviewing our case studies. They’ll help you get a closer look at the impressive and measurable results of our successful healthcare marketing partnerships.
Written by Michael Del Gigante