Hospitality Marketing Agency and Hotel Advertising Firm with Offices in Boca Raton and New York CityFor You:
Relationship-Based Hospitality Marketing
Hospitality marketing is all about relationships—not just between you and your customers, but also between your brand and your agency.
At MDG, we believe that success comes from building strong ties with our clients. Over the years, we’ve partnered with many well-respected hospitality brands to help them develop fresh strategies, create messaging that resonates, and produce quantifiable results.
Our approach to hospitality and hotel marketing starts with understanding your audiences and your business. We’ll mine every data source available—starting with your own insights—to determine your brand’s unique challenges, opportunities, and audience needs.
From there, we’ll create a detailed strategy to connect with consumers at every point of their journey. This includes looking at everything, from how technology can be used to engage new audiences, to which types of personalization will resonate with potential customers, and how affinity can be strengthened with your existing clientele.
Our ultimate goal is loyalty. We want consumers to feel a deep sense of loyalty to your brand and we want you to feel loyal to our agency. We truly believe that the best results come from rich, lasting partnerships. That’s why many hospitality brands are longtime clients of MDG.
Building meaningful bonds with consumers starts with teaming up with the right advertising and marketing agency. At MDG, we’re here to help your hospitality brand create those relationships and make the most of every marketplace opportunity.
Want an agency partner that gets hospitality marketing?
Our deep experience working as a hospitality, resort, and hotel marketing company and advertising agency means that we begin each client engagement with a strong understanding of the vertical. This helps us tackle common questions such as:
When should I create my hospitality, resort, or hotel marketing strategy and action plan?
One of the biggest mistakes we see in the hospitality and hotel marketing space is that brands execute before strategizing. To create a truly effective marketing and advertising mix, it’s essential to first have a plan.
The process begins with asking the right questions. For example, which sources do your audiences turn to for information? How can we use the development of new marketing technology to increase bookings? How can our understanding of the decision-making process improve the visitor’s experience? What additional offerings can we cross-sell during a guest’s stay?
What are the current hospitality marketing trends?
As with nearly every other aspect of life, the rise of digital has transformed travel. For hotel and hospitality marketers, this rapid change is both exciting and daunting. Often it feels as if there are too many new devices and platforms to keep track of, much less to utilize strategically.
You don’t have to follow to every one of these little shifts, but you should be paying attention to the big ones, which are truly changing behavior. For example, mobile.
Recent data shows that 60% of all travel-related searches start on a smartphone or other mobile device. For many consumers, this mobile-first engagement continues through the research, booking, and post-trip phases.
At MDG, we understand how important mobile has become to hospitality consumers and we’ve become skilled at working within the constraints of the small-screen format. We keep mobile in mind for everything we do, from creating online advertising for hotels, to developing smartphone experiences for guests.
What’s the best digital marketing strategy and media mix for my hospitality and tourism company?
Hospitality is a particularly challenging field for marketers because customers have highly specific needs at each step of the purchase journey.
An individual planning a leisure trip may want broad information when researching locations, reviews when close to deciding, and a personalized message after booking. A business traveler may have a completely a different set of needs during each phase.
That’s why mapping the customer journey is so important for hospitality marketing. To create a plan that incorporates the right mix of traditional channels, you must understand audience behavior from start to finish.
And by finish, we don’t mean just purchase. At MDG, we strive to find marketing opportunities during and after a consumer visits. This includes everything from on-property advertising to creating messaging for guests after they depart.
Can I have award-winning hotel and hospitality creative and still achieve positive ROI?
The best creative doesn’t appear out of thin air. At MDG, we believe that great hospitality advertising and messaging is born out of understanding our partners and their audiences.
Effective creative—creative that both inspires and delivers a positive return on investment—comes from knowledge, research, and an openness to new approaches.
Some of our best hospitality marketing ideas come from our clients. Others come from consumers who leave valuable feedback for the brands we work with.
The key is to maintain a dialogue among us, our clients, and their customers. We believe that truly exceptional hospitality marketing comes from these invaluable relationships.
Be our guest
Ready to partner with the right hospitality and hotel marketing agency? See how the art of partnership has helped The Breakers Palm Beach, The Seagate Hotel & Spa, and other respected hotel and hospitality brands achieve their marketing goals.
Written by Michael Del Gigante