IBM Southeast Employees’ Federal Credit Union

Not Just Another Number

How MDG helped a major credit union nearly double its membership and assets with creative and customer-focused marketing.

When MDG Advertising became the agency of record for IBM Southeast Employees’ Federal Credit Union in 2002, the firm was looking to differentiate itself in the marketplace, better engage members, and attract consumers.

We created an integrated marketing approach that was unique in this typically numbers-driven sector. Rather than simply showing the nuts and bolts of financial products/services, we developed fun, compelling pieces that highlighted the benefits of membership and connected with audiences on an emotional level.

This approach of engaging existing and potential members with creative content yielded impressive results. Since starting to work with MDG, the credit union went from five branches, 40,000 members, a handful of Select Employee Group (SEG) companies, and $415 million in assets, to 16 branches, over 75,000 members, 1,200 SEGs, and more than $800 million in assets.

Money Matters

The campaigns that MDG developed earned accolades for creative marketing and, more importantly, enabled IBM to surpass its sales goals. This measurable success was born out of research, inventive thinking, and a deep understanding of the wants and needs of the modern financial consumer.

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MDG helped IBM Southeast Employees’ Federal Credit Union nearly double its membership and assets. Learn more about the art of partnership and how our collaborative approach can help your business.


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