No matter how smart and savvy the advertising industry is, each year brings some ads so bad that they give good ads a bad name. While you may think that such sub-standard ads only come from small businesses with even smaller creative budgets, these 10 terrible ads actually came from major brands with massive ad spends. BusinessInsider.com shared the worst ads this year to officially say goodbye to some very bad ads.
10. HTC: The phone maker’s ad in the form of a strange rap video bad-mouthed its rivals, which made the high-tech company look low class.
6. Paddy Power: The UK company’s ad titled “Immigrants Jump in the Back” featuring foreign sports stars now living in the UK was perceived as exploiting a huge humanitarian crisis for purely promotional purposes.
2. Kazam: The company’s ad for the world’s slimmest smartphone focused on a woman in her underwear, rather than talking up the phone’s tiny size. It was a big mistake that resulted in the ad being banned in Britain.
Say goodbye to these bad ads and let’s hope that 2016 is a good year for ads.
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Written by Michael Del Gigante