As the leading professional social network, LinkedIn has recently improved its options for both employers and jobseekers, which is greatly aiding professionals in the healthcare industry. Employers that have a paid LinkedIn subscription can enhance their company’s appeal by adding the updated Careers tab to their company pages. This Careers tab is essentially a basic careers microsite that lets employers share information that matters to jobseekers about its company, culture, staff, and available positions. HealthLeadersMedia.com recently featured three ways that LinkedIn’s Careers tab can help hospitals in their healthcare marketing efforts for employee recruitment.
1. Delivering Employee Testimonials
Businesses can display two employee testimonials in the “Employee Spotlight” of the LinkedIn Careers tab. It’s recommended that employees with LinkedIn profiles are featured so other LinkedIn members can visit their individual pages.
One healthcare organization that uses this feature well is Reading Health System in Pennsylvania. The header graphic of its Employee Spotlight section shows the image of a medical employee overlaid with a testimonial about the company’s innovative efforts, compassionate nature, and industry leadership. This sentiment is mirrored in other staff testimonials featured throughout the section.
2. Treating a Targeted Employee Group to Its Message
A number of healthcare organizations are using the Careers tab to reach and resonate with a specific employee demographic. This targeting tactic is letting hospitals and healthcare systems position themselves to appeal to digital-savvy jobseekers who are likely to view a company’s LinkedIn page before visiting their actual website.
For instance, Florida Hospital appeals to nurses in this section by featuring two nurses and promoting a nurse-hiring event in its header graphic. This focus on nurses continues further down the page with testimonials from several nurses and a video announcing the hospital’s U.S. News and World Report ranking. The page also features direct links to let visitors learn more about the hospital’s trust in its nurses, their RN sign-on bonuses, and support for its nurses’ career development.
3. Examining Company Benefits and Resources
WellStar Health System’s LinkedIn Careers tab displays copy and media that share the organization’s description, benefits, and workplace culture. The page also addresses its staff’s outstanding access to health-related resources. The access is reinforced by testimonials from physicians and employees that praise the organization’s personal services and prompt service that help its staff and company thrive.
Check up on the latest in healthcare marketing. Contact MDG Advertising.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top healthcare marketing companies and branding firms, whose healthcare clients include Dental Care Alliance, MDVIP, Max Planck Florida Institute, HCA East Florida, Primary Pharmaceuticals, and MD Now. MDG’s core capabilities include branding, logo design, print advertising, digital marketing, mobile marketing, email marketing, media planning and buying, radio and TV advertising, outdoor, newspaper, video marketing, infographic development, website design and development, content marketing, social media marketing, and SEO. To learn more about the latest trends in healthcare marketing, contact MDG Advertising.
Written by Michael Del Gigante