A new year brings new predictions about the trends and technologies that will impact different business industries. GlobalSpec recently described the top five trends expected to affect business-to business marketers in 2012, which MarketingProfs.com outlined in greater detail.
1. Content Will Be Crucial – The demand for relevant, quality content will become stronger than ever as more and more online content is made available that can help B2B marketers with business cases and purchasing decisions. According to GlobalSpec, the size of the order will directly correlate to the amount of content required, so larger orders will call for more content.
2. Technology Will Take Priority – Marketers will need to take advantage of today’s advanced technology in order to generate better results from their email and online marketing efforts. Now is the time to acquire marketing automation software to help with audience segmenting and message delivery.
3. Social Media Knowledge Will Be Essential – Social media will continue to offer many opportunities, but having a solid understanding of which online platforms deliver the best returns will be vital in determining how much time and effort to devote to each. Research from GlobalSpec has shown that social media is useful for building relationships, networking, and engaging with consumers, yet cannot completely replace other B2B marketing efforts.
4. ROI Will Need to Be Demonstrated – Spending will remain conservative, so marketers must develop measurable programs and report on their results. It will be important to specify the metrics that define success, as well as to regularly adjust initiatives to meet market needs and to clearly demonstrate how marketing programs help achieve specific sales goals.
5. Online Efforts Will Demand Shifts in Budgets – As more and more professionals shift their search for products and services online, marketers will be wise to follow their lead and allot more of their budgets toward maintaining a strong online presence.
As you can see, digital will dominate 2012 for B2B marketers and the smartest strategies will revolve around leveraging online platforms and opportunities in order to reach today’s online business market.
Take advantage of the latest marketing trends and technologies. Call MDG Advertising and implement a strategic marketing plan to drive sales and increase ROI. 561-338-7797
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted business-to-business marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.
Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, inbound marketing programs, public relations, Web design and development, email marketing, social media marketing, infographic design, and SEO. View MDG Advertising’s creative marketing portfolio.
Read more at MarketingProfs.com.
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]