A Brief Look at the History of Modern Advertising

Have you ever heard a jingle on the radio and automatically associate it with a product? Have you ever seen a logo and immediately knew the company that it represents? Have you ever seen a spokesperson on television or print and thought about the product that he represents? We all have and these actions are all because of advertising.

• What is Advertising?
• A Definition of Advertising
• Advertising vs. Marketing – What’s the Difference

Advertising is a powerful tool that businesses have used for decades in reaching potential customers to purchase their products or services, as well as reinforcing faith in the business of existing customers. The origins of advertising can be traced back to newspaper advertising in the 19th Century. In addition to print advertising, businesses have found other ways to reach customers. They include broadcast advertisements and online advertising.

To give you a brief overview of the history of advertising, we have located and provide for you several helpful websites to enhance your knowledge of the world of advertising. We hope you enjoy learning more about advertising.

• Brief History of American Advertising
• The Advertising Archives
• Advertising History
• History of the Advertising Agency
• What is the Ad Trying to do?
• Types of Advertising
• Advertising Objectives
• Advertising and Pop Culture
• The History of Print Advertising
• The Evolution of Print Advertising
• Advertising Age Timeline
• Advertising History
• American Radio History
• History of the Radio
• Television in the U.S.
• Effectiveness of Television Advertising
• Advertisements Online
• Ethical Issues of Online Advertising
• Brief History of Mobile Marketing
• Library of Congress: Advertising

Written by Michael Del Gigante