In digital marketing, success is a numbers game. Campaign performance is only truly determined through good analytics that offer in-depth insight into buyers and their behaviors. While we assume that digital marketers make these metrics a must, new research from Adobe reveals that many digital marketing professionals have no idea if their efforts are working. Without this knowledge, it’s impossible to make smart business decisions. To highlight how a lack of metrics-backed marketing can lead to careless and costly mistakes, Adobe released a clever TV commercial that businesses can’t afford to miss.
In Adobe’s witty TV spot, a company that sells encyclopedias suddenly sees a dramatic rise in the number of clicks on an online banner. This surprising spike sets off a string of rash business decisions, yet the source of the clicks is not quite what it seems. While the ad supplies a good laugh, it also provides a great lesson on why sound analytics make sense and save dollars.
Keep up what’s new and news in advertising and analytics. Contact MDG Advertising.
MDG Advertising is a full-service advertising agency and one of Florida’s top creative ad agencies. With offices in Boca Raton, FL and New York, NY, MDG’s core capabilities include branding, logo design, digital marketing, print advertising, mobile marketing, email marketing, media planning and buying, radio and TV advertising, outdoor, newspaper, video marketing, Web design and development, infographic development, content marketing, social media marketing, and search engine optimization (SEO). To stay on top of the latest trends in marketing and advertising, contact MDG Advertising. For more about making the most of your metrics for the most accurate digital marketing, see “3 Ways to Measure Today’s Digitally Driven Consumer.”
Written by Michael Del Gigante