With many people having made making New Year’s resolutions to stop smoking, a new anti-smoking outdoor advertising campaign from Swedish Pharmacy Hjärtat set the city of Stockholm ablaze. The animated billboard was embedded with smoke detectors that sense when a passerby is smoking a cigarette. When the second-hand smoke is detected, the sensors prompt the billboard to show the image of a man violently coughing. This provocative billboard has been placed in a popular section of Stockholm where smoking is a common occurrence. To learn more about this animated ad campaign, The Mirror smoked out all of the details.
Once the man on the billboard’s coughing subsides, he says, “We’re the Swedish Pharmacy Hjärtat. Our mission is to help you live a longer and healthier life. That’s why I’m here, to help you get new, healthier habits just in time for the new year.”
The billboard has been stopping smokers in their tracks and their responses have ranged from shock to embarrassment to laughter. Many people have expressed the hope that the campaign will make smokers halt their habit, while others felt that there were larger problems in Sweden that deserved real concern and attention. And, some smokers were personally offended and believed that the billboard was just the latest example of the smoker-shaming trend.
A video of the campaign with the responses of passerby has been placed on Pharmacy Hjärtat’s Facebook page.
Whether the billboard convinces smokers to quit smoking has yet to be seen, but it will surely grab their attention because it’s definitely not blowing smoke about the health hazards of smoking.
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Written by Michael Del Gigante