It sounds like case of snap judgment, but it turns out that Amazon owns a patent that grants the company IP ownership of the process of taking photos in front of seamless white backgrounds. The patent was filed in 2011 and simply titled “Studio Arrangement.” DIYPhotography.net exposed the details behind this unusual filing.
The patent filing meticulously described the arrangement of elements in the studio needed to produce a quality product shot. It specified everything from ISO settings and focal lengths, to the precise positioning of platforms and light sources.
In addition to spelling out every step of the picture-taking process, it also asserted that this patent-worthy procedure could provide a studio arrangement that would eliminate the need for any image retouching or special effects to achieve the desired results.
The particulars of the patent would likely make it unenforceable, but it does highlight the importance of images when marketing a product. Photographing a product in front of a seamless white background focuses attention on a product and exhibits it without distraction. It also makes it easier for graphic designers to place the image in online promotions.
If white-background photography weren’t so essential to overall image quality and product marketing, then Amazon wouldn’t have snapped up the rights to it.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top branding firms. MDG’s capabilities include print advertising, direct mail marketing, branding, logo design, creative, digital marketing, media buying and planning, radio and TV advertising, Web design and development, online video advertising, infographic development, email marketing, mobile marketing, content marketing, social media marketing, and SEO. To learn about the latest in advertising and branding, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
Written by Michael Del Gigante