It’s not always easy for advertisers to make a new car hold court, but Kia scored a major win at the National Basketball Association’s annual slam dunk. Star player, Blake Griffin, leaped over the hood of a Kia Optima to catch a pass flung from the car’s sunroof to make the winning dunk. This breathtaking play was all captured on camera and video, with the Kia perfectly positioned in the background of broadcasts around the world.
Cars and sports have long gone hand-in-hand, and now car makers are increasingly using sporting events to display their cars, according to The Wall Street Journal.
The excitement of these venues is inspiring some interesting and memorable product placements, such as Kia’s thrilling basketball promotion. It’s this kind of exhilarating advertising that car makers and other advertisers are striving to bring into play to bring in consumers.
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Written by Michael Del Gigante