What does an auctions-based Web player offering discount items have in common with the world’s biggest soda brand? Well, both rank in the list of top ten worldwide brands that people are talking about on Facebook. In fact, DealDash topped the list of “Top 10 Worldwide Brands by Absolute Number” measured by PTAT, Facebook’s “People Talking About This” metric. Adweek recently reported on the discount underdog’s incredible user interaction and brand loyalty.
Facebook launched PTAT in 2011 in an effort to inform marketers of the effectiveness of their presence on the social media network, rating brand posts according to how much interaction they generate, such as the number of likes, comments, mentions, and shares.
According to research conducted by SocialBakers, DealDash ranks as the number one brand, beating such heavyweights as Walmart, Dove, Visa, Samsung, and Disneyland. DealDash, with its more than 1.1 million Facebook fans, has surpassed world-leader Coca-Cola and its nearly 65 million fans—an astonishing feat.
The overwhelming success of DealDash is proof that smart, engaging content can overpower that of even the biggest brands. With brand continuity and ingenuity, virtually any brand can rise in the social media sphere.
To promote your brand on Facebook, contact MDG Advertising today at 561-338-7797 or visit MDG to learn more about Facebook.
MDG Advertising, with offices in Boca Raton and New York, NY, is a full-service advertising agency and one of Florida’s top creative ad agencies. MDG specializes in developing integrated marketing solutions, exceptional creative executions, and solid branding and media-buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, creative media planning and buying, radio and TV advertising, Web design and development, email marketing, social media marketing, and SEO. For the latest on Facebook and social media marketing trends, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
Read more in Adweek.com.
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]