BuzzFeed has created its first TV ad for a brand, and it’s adorably brilliant.
The 60-second TV commercial was developed for Friskies and will air in a few local markets during the Super Bowl. A longer version has already been posted to YouTube.
The spot, which is voiced by viral guru and BuzzFeed Motion Pictures head Ze Frank, features a cat trying to explain the strange Super Bowl behavior of humans to a kitten (“Dear Kitten: Today is going to get weird…”). It’s a TV commercial, but the cuteness and cleverness makes the viewer quickly forget that it’s an ad at all.
In addition to the main spot, BuzzFeed created a companion video in which the same cat tries to explain to the kitten why there’s a pile of coats lying on the bed. This one may be even more aww-inducing, if that’s even possible:
Keep up with the best and brightest in TV advertising. Contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
MDG Advertising is a full-service advertising agency and one of Florida’s top branding firms. With offices in Boca Raton and New York City, MDG’s core capabilities include branding, logo design, print advertising, digital marketing, mobile marketing, email marketing, media planning and buying, radio and TV advertising, outdoor advertising, newspaper, video advertising, website design and development, content marketing, mobile marketing, social media marketing, and SEO. To discover the latest trends in branding and advertising, contact MDG Advertising today at 561-338-7797.
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