Logos are designed to define a brand’s image, but few leave their mark on consumers. Most logos are quickly forgotten, but some logos last in our minds and withstand the test of time. Which logos are loved most of all and what’s the secret to successful logo design? Inc.com shared the science behind the most memorable logos.
A new study by branding firm Siegel+Gale examined the most memorable logos in the U.S. and U.K. by showing study participants more than 100 brand logos and gauging their reactions. Not surprisingly, the research showed that the logos of familiar brands were more frequently given positive attributes than the logos of lesser-known brands.
The study also showed that the most memorable logos were very simple and used a similar kind of logo treatment. These two leading design treatments were an organic look and an illustrative custom wordmark.
What Makes a Logo Memorable
Organic-looking logos convey that a brand possesses these qualities:
- Innovative spirit
- Fresh nature
Illustrative custom wordmark logos say a brand is:
The 10 Most-Memorable Logos in the U.S. and U.K.
The top 10 logos that captured the hearts and minds of Americans were:
The list of leading logos in the U.K. included:
Use these helpful hints to make your logo leave a lasting impression.
Discover how design can give brand development maximum impact. Contact MDG Advertising.
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Written by Michael Del Gigante