For a limited time, Diet Coke cans will be wrapped in a fashionable new design. Adweek.com reported on why the world’s best-selling diet soft drink brand received a more modern makeover.
Coca-Cola is being surprisingly secretive about what drove the new design, which features the traditional aluminum with an arty twist to the logo. Cases of these cool cans are being sent to trendsetters in the fashion and design industries to create a sense of chic style, yet little else in known about what inspired this new look.
“Fall is all about new looks and new energy, making this a great opportunity to give the Diet Coke can design a refreshing uplift that celebrates the season,” said William White, group brand director for Diet Coke and Coke Zero, Coca-Cola North America. “This new concept will only be around for a short time.”
While it may have changed its appearance, the Diet Coke beverage has not been altered at all, which shows that what’s on the inside really matters most.
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Written by Michael Del Gigante