In the first quarter of 2015, 72% of consumers who used an established login on retailer sites entered their Facebook credentials. Impressively, this figure was just as high in the previous quarter, according to social login reports from tech firm Gigya. The social media leader has clearly cornered the market and dominated market share of retail social logins. This affirms the growing trend of Facebook as the social login of choice among consumers. And now that Facebook has further improved its social logins and overall platform to be more useful to consumers and retailers, the social media network is likely to increase its market share even more. Internetretailer.com posted more to show how Facebook has become the social login leader.
Facebook Carts Off the Competition
Shoppers clearly favor Facebook when using a social login on retail sites. Among consumers who signed into retail sites with a social login in Q1 2015:
- 72% used Facebook credentials
- 19% used Google+ credentials
- 4% used Amazon
- 2% used Twitter
- 1% used Yahoo
- 1% used eBay’s PayPal
- 1% used other login providers
Social Login Lead Even Larger on Mobile
Facebook’s dominance of retail social logins wasn’t limited to desktops. In fact, 76% of shoppers who used a social login while on a mobile device used their Facebook credentials.
Destiny of Dominance
Facebook has managed to maintain its momentum and margin with social logins for multiple quarters. Experts expect this trend to continue, especially with Facebook’s recent enhancements that specifically suit retail shoppers and brands. One of the most notable is the move to open the Messenger app to retailers for better communication with customers.
As Facebook continues to improve its platform to enhance the e-retail experience, more consumers are likely to use their Facebook social logins for their online shopping.
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Written by Michael Del Gigante