Facebook is trying to give mobile ads a friendlier face with two improvements on popular features. The first involves the “likes” of the mobile news feed, while the second regards the look of mobile app install ads. While these changes are relatively minor and more aesthetic than anything, InsideFacebook.com gave specifics on the social tweaks.
First, iOS users will notice a brand-new “like” icon when accessing their news feeds from their mobile devices. Second, they will see more aesthetically pleasing mobile app install ads. These new mobile app install ads now have a subtler “Suggested App” header rather than an intrusive banner image and call to action of the previous ads.
These changes appeared after the latest Facebook iOS update and are reportedly only for iOS operating systems, but their acceptance is likely to lead to a rollout for Android devices.
To learn more about leveraging Facebook mobile ads in your mobile marketing strategy, contact MDG Advertising.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top integrated marketing agencies. Our 360° approach uses just the right mix of traditional and digital marketing to reach your advertising goals. While some industries may fare better in print and others online, we strive to create a balanced approach, where traditional, social media, digital, and mobile marketing efforts support each other and your message is tailored to the medium. Our core capabilities include branding, logo design, creative, digital marketing, infographic development, integrated media plans, award-winning print ads, radio and TV advertising, online video, Web design and development, email marketing, social media marketing, and SEO. View some of MDG Advertising’s social media marketing work.
Read more at AllFacebook.com.
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]