Facebook proved to be a powerful political influencer in the presidential election of 2008, and now the social media network is back in the political ring with a campaign called “What Matters Most.” This new campaign is encouraging users to tell them the top three issues that are most important to them in the 2012 election, with the option to have their responses broadcast via billboard in Times Square. Mashable.com reported on Facebook’s latest efforts to become a political player.
Facebook prides itself on being an open forum for the exchange of ideas, so its efforts to promote political discussion don’t seem so surprising. In addition, the decision to launch a campaign around political sentiments promotes the social network as much it does political involvement. This begs the question of whether the new campaign is intended to promote political discourse or simply to advertise Facebook in one of the world’s most popular locations.
Venturing into politics can be a controversial move in the world of social media. Recent research showed that approximately 50 percent of Facebook users post messages relating to politics, but 14 percent of users have removed friends for making political comments.
The idea of having one’s political opinions, along with profile pictures, featured on the Thomson Reuters and NASDAQ screens in Times Square may appeal to some, but others may feel a social stigma from literally broadcasting their politics for the world to see.
To discover more about using Facebook to promote your business, contact MDG Advertising today at 561-338-7797 or visit us at mdgadvertising.com.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, video marketing strategies, inbound marketing programs, public relations, Web design and development, email marketing, social media marketing, local search and SEO. View MDG Advertising’s creative marketing portfolio.
Read more at Mashable.com.
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]