Facebook has mobile app marketing in the palm of its hand. According to recent research from Citi, the social media leader has become the largest platform for mobile app marketing. The social network’s mobile app marketing mastery was shown in Citi’s prediction that 1.15 billion apps would be downloaded through marketing on Facebook channels in 2016. These channels include Facebook, Instagram, Facebook Messenger, and WhatsApp. BusinessInsider.com offered a closer look at Facebook’s hold on the mobile app marketing market.
Facebook is receiving so much mobile app-marketing revenue for a couple of reasons. Primarily, the main mobile app stores operated by Apple and Google haven’t been as focused on enabling consumers to discover new apps. Yet recent upgrades by both of these stores should encourage new app discovery. For example, Apple just introduced its own mobile app-install ads.
Another reason why Facebook is at the forefront of the mobile app market could also be due to slower growth of the smartphone market, which leaves fewer new consumers to target.
To demonstrate why mobile app marketing is so popular on Facebook, Citi research revealed the following stunning statistics:
- Facebook is estimated to generate more than 4 billion cumulative mobile app downloads by 2017.
- In 2015, Facebook’s mobile-app-install advertising reached $2.9 billion and comprised 17% of Facebook’s total ad revenue that year.
- In comparison, the total U.S. mobile app-install ad revenue in 2015 was approximately $4.6 billion.
- The average smartphone user downloaded .35 apps via Facebook in 2015.
- $3.40 is the average price for a Facebook mobile app download.
Looking forward, Citi predicts that Facebook’s success with mobile apps will continue to grow through 2017.
Keep up with all of the updates in social media marketing. Contact MDG Advertising.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top branding firms. MDG’s capabilities include print advertising, direct mail marketing, branding, logo design, creative, media buying and planning, radio and TV advertising, outdoor, newspaper, digital marketing, website design and development, online video advertising, infographic development, email marketing, video marketing, mobile marketing, content marketing, social media marketing, paid search marketing, and SEO. To learn about the latest trends in advertising and branding, contact MDG Advertising.
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]