Nearly three-quarters of businesses plan upcoming investments in website redesigns or significant site enhancements to improve ROI, according to the study, “Digital Marketing in the Next Decade,” conducted by Adobe Systems. MediaPost.com reported on these findings, which show that marketing momentum is taking a digital direction.
The study revealed that the most-deployed tactic to date was analytics tools for measuring and optimizing website experiences, which was reported by 55% of respondents, with 82% of them planning to make these improvements this year.
Mobile also has made a strong marketing impression, with iPhone apps sharing the top spot with interactive catalogs as the most-planned execution. Closely behind are iPad apps, advertising on social networking sites, and branded social community pages.
Rich media and merchandising tactics were named as the most effective by the highest number of respondents. The features rated “very effective” include multimedia product viewing, followed by videos for merchandising and advertising, and product information on mobile devices.
According to the study, the majority of top, planned deployments were biased toward rich media. This is a strong indicator that digital will be become a dominant medium over the next decade.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]