While Google has long avoided providing detailed numbers about its active users, the company recently announced achieving the major milestone of its Google+ social media network having 100 million monthly active users on various desktop and mobile devices. This accomplishment was worthy of celebration since the social media service has only been live for approximately a year. TechCrunch.com reported on the details of Google’s social media success.
The impressive feat was posted by Vic Gundotra, Google’s senior vice president, engineering. He also wrote that more than 400,000 people have activated a Google+ account, which was another notable achievement considering the relatively short lifespan of the service.
Google defined active monthly users as people who visited the site or used the mobile app at least once each month. This was a simple and frank definition that showed the company wasn’t including any additional offsite actions in its user tally.
The announcement came as a surprise to industry professionals who had become accustomed to Google only providing vanity metrics that didn’t completely reveal the social media network’s true user base. The company had previously only touted insignificant data, such as the number of users that signed in to their Google+ accounts daily or the general growth of the network.
With this recent announcement, Google has clearly demonstrated the strength of the social service and shown its ongoing evolution into a major social media destination.
To discover the benefits of adding Google+ to your social media network, contact MDG Advertising today at 561-338-7797, or visit mdgadvertising.com.
MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, media planning and buying, TV and radio, website design and development, email marketing, social media marketing, and SEO.
Read more at Techcrunch.
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]