As more and more businesses are becoming eco-conscious, the opportunities for green advertising are growing right along with them. eHow.com suggests some savvy ways to add a shade of green to your company’s marketing.
1. Recyclable Shopping Bags – Start selling recyclable tote bags with your logo on the outside for consumers to use while shopping. Your company benefits from instant advertising with the placement of the logo, while the effort demonstrates your environmental responsibility.
2. Alternative Power Advertising – Promote your company on a solar-powered, hybrid, or electric car. Brightly display your name, logo and website on the vehicle to grab attention and make sure to clearly include the type of energy being used to promote your support of ecological initiatives.
3. Earth Day Efforts – Recognize the April 22nd celebration by offering special discounts and prizes of green products with your logo. Perhaps plan an Earth Day business event and send out press releases to local officials and news outlets, followed by a press conference at the event to promote your environmental efforts to the community.
Try to incorporate some ecologically aware elements into your advertising and discover how going green can keep your business going strong.
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