As more and more businesses are becoming eco-conscious, the opportunities for green advertising are growing right along with them. eHow.com suggests some savvy ways to add a shade of green to your company’s marketing.
1. Recyclable Shopping Bags – Start selling recyclable tote bags with your logo on the outside for consumers to use while shopping. Your company benefits from instant advertising with the placement of the logo, while the effort demonstrates your environmental responsibility.
2. Alternative Power Advertising – Promote your company on a solar-powered, hybrid, or electric car. Brightly display your name, logo and website on the vehicle to grab attention and make sure to clearly include the type of energy being used to promote your support of ecological initiatives.
3. Earth Day Efforts – Recognize the April 22nd celebration by offering special discounts and prizes of green products with your logo. Perhaps plan an Earth Day business event and send out press releases to local officials and news outlets, followed by a press conference at the event to promote your environmental efforts to the community.
Try to incorporate some ecologically aware elements into your advertising and discover how going green can keep your business going strong.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies for the healthcare industry. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.
Written by Michael Del Gigante