Say what you will, but we just can’t keep our mouth shut about our new ad campaign for Spodak Dental Group. Everyone at MDG has been all smiles since we started working with this full-service Delray Beach, Florida-based dental practice.
To give their campaign real bite, we first brushed up on their history and learned that their practice spans over 30 years and two generations. Then, we went over their services with a fine-toothed comb and discovered that when they say full-service, they really mean it. Spodak Dental offers a complete range of general and specialized services, along with a team of dental and medical specialists, all in one destination for maximum convenience with minimum time and travel. That’s certainly something to smile about! Finally, we rooted around their office and learned that they’re one of the nation’s only practices with an on-premise dental laboratory and they pride themselves on using the newest techniques and most advanced technology.
Written by Michael Del Gigante
Once we were armed to the teeth with dental details, we decided to completely makeover the traditional dental ad – you know, the usual picture of pretty people smiling – and give Spodak Dental a clean, contemporary look that was slightly tongue-in-cheek. We created a series of ads featuring a bright, white tooth with a subtle shade of humor beneath the veneer.
Care to see our sparkling results? Check it out:





From the positive word of mouth, we’d say our campaign has Spodak Dental Group grinning from ear to ear.
For more information on their service with a smile, visit www.spodakdental.com
Michael Del Gigante is president and executive creative director of MDG Advertising in Boca Raton, Florida. MDG Advertising is a full-service advertising agency that specializes in developing targeted marketing solutions, exceptional creative executions and solid branding strategies that give clients a real competitive advantage. For more information, call 561-338-7797 or log on to mdgadvertising.com
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]