Higher Education Marketing: This is Lynn University

MDG doesn’t do anything by the book. We have our own school of thought and we like to think big, which is why we developed a seven-part print campaign to promote the benefits of learning at Lynn University.

Each of our ads focuses on a distinct advantage of life at Lynn, from the specialties of the individual colleges to the extensive opportunities for career preparation. No matter what their field of study, students will find plenty to love at Lynn.

Our ad for the College of Arts & Sciences illustrates how Lynn provides creative opportunities for students to express themselves and develop their interests.

For students focused on broadcasting, this ad promotes the superior skills, real-world experience and advanced media knowledge available at Lynn.

The ad for the first-class aviation program and top-flight training facility at the Burton D. Morgan School of Aeronautics shows students that the sky’s the limit at Lynn.

The international diversity of Lynn’s campus and curriculum, along with the world of worthwhile opportunities, are the subjects of the following ad.

Shining the spotlight on the Conservatory of Music, this ad demonstrates how Lynn turns promising musicians into the talents of our time.

This ad caters to an interest in hospitality management by serving up the strengths of Lynn’s fulfilling program.


Finally, this ad is the link to digitally-minded students looking to focus on the high-tech through higher education.

For more information, take a look at www.lynn.edu.

Michael Del Gigante is president and executive creative director of MDG Advertising in Boca Raton, Florida. MDG Advertising is a full-service advertising agency that specializes in developing targeted marketing solutions, exceptional creative executions and solid branding strategies that give clients a real competitive advantage. For more information, call 561-338-7797 or log on to mdgadvertising.com