Higher first-quarter expenses are expected for The New York Times. Reuters reports that operating expenses are predicted to rise between one and two percent, mostly due to higher newsprint prices, pension expenses and promotion costs. The Times also revealed that February print advertising revenue fell, yet print ad trends are looking better. The final announcement was that its “pay wall” for the nytimes.com Web site is in its final testing phase and would be launching soon.
Many national newspapers are looking for ways to make greater profits from their Web operations, including charging readers for previously free news. As print ad and subscription revenue quickly disappear, newspapers realize that making money online is critical to their survival. The Times has been struggling to develop a process for charging readers for some of the news on its Web site for awhile.
The Times also announced that digital advertising revenue rose in the mid-single digits in February, which makes the timing of this “pay wall” launch ideal. Especially considering that the newspaper’s first-quarter circulation revenue is expected to decrease along the same lines as it did in the second half of 2010.
MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.Our core capabilities include print advertising, branding, logo design , creative, digital marketing, media planning and buying, TV and radio, public relations, Web design and development, email marketing, social media marketing and SEO. To view MDG’s portfolio, click here.
Connect with MDG on Facebook and Twitter andYouTube
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]