The travel industry was one of the first to welcome virtual reality in its hospitality marketing. And now St. Giles Hotels is giving people a chance to make their filmmaking dreams a reality by hosting a contest with creative shop Piranha to find the best amateur virtual reality filmmakers. Adweek.com featured more on how the global hotel chain is making this contest virtually irresistible to consumers.
St. Giles Hotels has nine properties in North America, Europe, Asia, and Australia, so this search is a global endeavor. The hotel brand is planning to provide special 360-degree cameras to guests, staff, and social media influencers to allow them to share their St. Giles story on the premises in a virtually visual way. Consumers can enter by completing an entry form found on the St. Giles website and responding to a few personal questions about their travel habits and social media usage.
Thirty entrants will win a one-night stay at one of six St. Giles properties in New York, London, Sydney, Penang, Kuala Lumpur, and Manila over the summer. Winners will be given Samsung’s new Gear 360 cameras to use to film buzz-worthy virtual reality videos all around the city of their stay.
St. Giles Hotels is planning to use the final cuts of the winning videos in an upcoming digital and social media marketing campaign scheduled for rollout in September. The hotel brand also plans to launch a mobile app that will let the film content be viewed through a Google Cardboard headset.
With this 360-degree filmmaking contest, virtual reality technology will hopefully no longer be relegated to tech experts and social media pros, but will be seen in a more consumer-friendly context.
Stay up to date on hospitality marketing. Contact MDG Advertising.
MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, is one of Florida’s top hospitality marketing companies and branding firms. MDG’s core capabilities include advertising, branding, logo design, creative, infographic development, digital marketing, creative media planning and buying, radio and TV advertising, website design and development, email marketing, mobile marketing, content marketing, social media marketing, and SEO. To stay on top of the latest trends in travel marketing and advertising, contact MDG Advertising.
- Local Search Evolved [Infographic]
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]