According to Copyblogger.com, the email subject line that has an open rate of at least 90%, and sometimes 100%, is simply “You Are Not Alone.” This subject line has achieved astounding success on emails ranging from personal development to content marketing to child rearing. Apparently, the desire to belong and have others relate to your experiences are universally shared sentiments. Since appealing to basic human needs can garner such outstanding results, the following three ideas can help marketers create subject lines with that personal touch.
Let Readers Know You Understand Them –Express to your reader that you know what they are going through and you care about helping them. Use this message as the basis of your subject line to get their attention, then prove it by offering a solution to their problem within the email. Also, be sure to reply back since responding to their needs makes it much easier to develop a relationship.
Pinpoint The Exact Kind Of Reassurance They Need – You must provide readers with what they really need in order to foster a genuine relationship. To figure out what they need, take a look at your own concerns. If you are a part of your target audience, you can certainly relate to their issues since what bothers you is probably also bothering them.
The Positives of Negativity – Negative subject lines can warn your audience about potential problems and capture their attention. Then, you can position yourself as the helpful hero by solving their problem and ultimately gaining their trust.
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Written by Michael Del Gigante