To show how there truly is no limit to creativity in advertising, IBM’s series of outdoor ads goes beyond selling a product to actually serving a purpose. These functional ads have the dual purpose of serving as surfaces where people can sit, take cover, or pull their bags with ease. IBM developed this innovative outdoor advertising for its People for Smarter Cities project, which strives to promote smarter thinking in city planning. The project arose from the tech giant’s belief that city solutions should be designed with the citizens’ best interests in mind. In addition to redefining “ad performance,” the outdoor ads also encourage citizens to share their ideas on ways to improve their communities. Take a look at this brilliant concept.
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Written by Michael Del Gigante