With two billion hits each day, YouTube has become the world’s most popular viewing platform, attracting a global audience to view videos at an ever-increasing rate. Knowing that all eyes are on YouTube, the Google-owned site has been able to position the viewing venue as a highly trafficked and highly profitable place for both advertisers and brand partners. The site’s move into mobile has attracted a solid fan following and turned YouTube into the top-trafficked video-viewing mobile website in the U.S. Of course, this only adds to its appeal in the eyes of advertisers.
Mashable.com recently published an enlightening infographic that outlines the evolution of YouTube and its savvy advertising approach that’s made it a marketing must.
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Written by Michael Del Gigante