The Changing Economics of Google AdWords [Infographic]

The stunning $10.3 billion in advertising revenues generated by Google in Q3 of this year indicate an impressive 16 percent year-over-year increase. This shows that the world’s leading search engine is also a search advertising powerhouse producing billions of dollars for both advertisers and the economy. To explain the figures and findings behind Google’s search advertising standing, Business2Community.com posted this interesting infographic created by WordStream. It first features the metrics that matter most to marketers, from impressions to clicks and conversions. These facts are followed by the top 10 industries investing the most in Google ads, which are broken down by the same statistics for their respective industries. It also lists the top five advertisers for each industry category. Supplementing the infographic are details on the ways this research was conducted and how the data was collected to provide a complete and current analysis of the state of search advertising on Google.

Now, take a closer look at this picture of profitability.

Infographic via business2community.com.

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MDG Advertising, a creative Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, direct mail marketing, media planning and buying, TV and radio, infographic development, website design and development, email marketing, social media marketing, and SEO.

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Written by Michael Del Gigante