At first, museums only used interactive media to promote exhibits and events. Today, these institutions warmly embrace digital marketing and social media as ways to connect with cultural consumers. Mashable.com offered insight on how museums can leverage online opportunities to create compelling campaigns.
Start the Conversation – Social media allows museums to engage consumers by providing access to real-time information and giving visitors a voice that increases their interest and involvement. By opening up a dialogue via social media, museums are showing visitors that their opinions matter, which contributes to stronger relationships and greater support.
Make Room for Mobile – While mobile phones were traditionally turned off during tours, museums are now integrating these devices into their cultural activities. Whether by developing apps to serve as guides or using location-based networks for exhibit scavenger hunts, museums are realizing that mobile can maximize the museum experience.
Take Your Tour Digital – When visitors can’t make it to the actual museum, there’s an increasing number of digital museums that let people appreciate art online without ever leaving home.
“Social media has pushed museums toward being more responsive to the public,” according to Museum Nerd, a blogger and social evangelist focused on the museum scene. As more and more museums go in a digital direction, cultural communications have become truly state-of-the-art.
MDG Advertising handles all advertising and interactive, collateral design, transit advertising and media buying for the Boca Raton Museum of Art, an enriching, non-profit cultural institution in Boca Raton, Florida.
MDG Advertising, a full-service Florida advertising agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, customer relationship management, loyalty programs, public relations, Web design and development, email marketing, social media marketing and SEO. View MDG Advertising’s creative marketing portfolio.
Read more at mashable.
Written by Michael Del Gigante