In an effort to be more in the picture at this year’s New York Fashion Week, Instagram has designed some creative concepts to prompt people to pose for photos and then post these stylish snapshots. The Wall Street Journal shared just how the popular photo-sharing app is taking New York by storm and by snap.
Instagram made a big impression by outfitting the tents at Lincoln Center with a huge 6-foot by 27-foot screen that exhibits a revolving display of photos posted to Instagram and tagged for Mercedes-Benz Fashion Week. They created a similar setup at the fashion shows in September, but this one is much larger in a size. The goal was to capture the week’s highlights and happenings, along with a mix of fashion seen on the street, to start a trend for posting photos.
To offer a look behind the scenes and the seams, Instagram has paired up with fabulous fashion editors from major magazines for exclusives from the fashion front. They worked with Lucky magazine on an “InstaMeet” that gathered 15 Instagrammers to tour and take photos backstage at Lincoln Center, and then capped the day with macaroons and manicures.
Instagram also paired up with Vogue to show more from the shows via video. The videos focus on favorite fall looks, backstage beauty, and new spins on style. In addition, Vogue has been working to draw a fashionable following by bringing in a number of popular Instagram enthusiasts to take part in these posts.
“For people who love fashion and style, Instagram is the new morning coffee,” said Sally Singer, digital creative director of Vogue. “Right now, it is a cool place to debut original material.”
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Written by Michael Del Gigante