Instagram was the fastest growing social media network worldwide between Q2 and Q4 of 2013, posting a blistering 23% jump in active users during the time period, according to recent data from GlobalWebIndex.
The report examined social media usage across 30 countries, including a mix of developed and developing nations. Beyond highlighting the rapid adoption of Instagram (which was smartly purchased by Facebook in 2012), other key insights include:
- After Instagram, Reddit (13% active user growth) and LinkedIn (9%) were the fastest growing social networks globally in Q2 – Q4.
- Facebook remains the number one overall social media network, topping the list for account ownership, active usage, and visit frequency (56% of users log in more than once a day).
- Networking and messaging apps experienced huge growth between Q2 and Q4. The audience size of WeChat rose by +379%, Vine by 105%, and SnapChat by 54%.
- Mobile visitors are among the most frequent and active social network users, especially iOS visitors.
- Although more than half of active users on all of the top social platforms are between 16-34 years old, it is the 25-34s—rather than the 16-24s—who form the largest share of users on nearly all of them.
For marketers, the data is a good reminder that the social space is quickly evolving, with newer networks on the rise and visits increasingly coming from a variety of platforms, especially mobile.
Check out the full report embedded below for more:
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Written by Michael Del Gigante