Lane Bryant’s new “#ImNoAngel” ad campaign is a blessing for plus-size women who have traditionally been overlooked by lingerie ads. The campaign promotes the brand’s Cacique collection by featuring larger-sized models in the line’s lingerie explaining that sexiness is individual and not defined by a number on a label. The campaign is designed to redefine the meaning of sexy while flying in the face of competitor Victoria Secret’s Angels line, which is made for smaller-sized women. CNN.com revealed more about the campaign that is a match made in heaven for today’s message about body acceptance.
“Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself,” said Lane Bryant’s chief executive officer Linda Heasley. “Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.”
The ads will appear in Lane Bryant stores, as well as on television, in print, on outdoor billboards, and across all of the brand’s social media.
In addition to encouraging women to feel sexy and good about themselves, the “#ImNoAngel” ads are a subtle dig at Victoria Secret’s Angels campaign. That campaign has been widely popular for years, but faced a devil of a time recently for displaying the words “Perfect Body” over pictures of thin supermodels at a time when consumers were pushing for larger sizes in stores.
Lane Bryant’s campaign is being hailed as heaven-sent for celebrating that beauty isn’t measured by numbers and is not a one-size-fits-all concept. Social media is also singing its praises for encouraging self-esteem and self-acceptance at every size.
Discover strategies for successful advertising. Contact MDG Advertising.
MDG Advertising is a full-service advertising agency and one of Florida’s top branding firms. With offices in Boca Raton and New York City, MDG’s core capabilities include creative, branding, logo design, print advertising, digital marketing, mobile marketing, email marketing, media planning and buying, radio and TV advertising, outdoor advertising, newspaper, video advertising, Web design and development, content marketing, lead generation, mobile marketing, social media marketing, and SEO. To discover the latest trends in branding and advertising, contact MDG Advertising.
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]
- It’s All About the Images [Infographic]