Lane Bryant’s new “#ImNoAngel” ad campaign is a blessing for plus-size women who have traditionally been overlooked by lingerie ads. The campaign promotes the brand’s Cacique collection by featuring larger-sized models in the line’s lingerie explaining that sexiness is individual and not defined by a number on a label. The campaign is designed to redefine the meaning of sexy while flying in the face of competitor Victoria Secret’s Angels line, which is made for smaller-sized women. CNN.com revealed more about the campaign that is a match made in heaven for today’s message about body acceptance.
“Our ‘#ImNoAngel’ campaign is designed to empower ALL women to love every part of herself,” said Lane Bryant’s chief executive officer Linda Heasley. “Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.”
The ads will appear in Lane Bryant stores, as well as on television, in print, on outdoor billboards, and across all of the brand’s social media.
In addition to encouraging women to feel sexy and good about themselves, the “#ImNoAngel” ads are a subtle dig at Victoria Secret’s Angels campaign. That campaign has been widely popular for years, but faced a devil of a time recently for displaying the words “Perfect Body” over pictures of thin supermodels at a time when consumers were pushing for larger sizes in stores.
Lane Bryant’s campaign is being hailed as heaven-sent for celebrating that beauty isn’t measured by numbers and is not a one-size-fits-all concept. Social media is also singing its praises for encouraging self-esteem and self-acceptance at every size.
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Written by Michael Del Gigante