We’re all smiles after polishing off a dynamic new website for Spodak Dental Group. The Delray Beach, Florida-based dental practice wanted to brighten up their online presence, so our interactive specialists gave their website a full makeover, which included reconstructing the design to complement our new branding campaign, polishing up the site content, and even more that’s making the practice and patients smile.
Spodak Dental Group shines as a comprehensive dental destination offering a complete range of general and specialized services, the finest dental and medical professionals, and the most advanced techniques and technology, all in one convenient location.
Rather than simply clean up the look of the original site, our interactive team sank their teeth into its overall design and functionality to create a new site. Our dental work included:
- Completely redesigning the site to correspond with the practice’s new branding campaign
- Enhancing the amount and quality of information throughout the site
- Inserting actual patient reviews collected from an independent survey company
- Integrating social media by displaying recent posts from Twitter and Facebook throughout the site
- Contextually embedding videos from the Spodak Dental Group’s YouTube channel
- Improving on-site SEO through enhanced content and site links as well as targeted keyword titles, URLs, header text and more
With all of these visual and virtual enhancements, the new website gives Spodak Dental Group every reason to smile. To see the results, visit www.spodakdental.com
Eric Norstrom is the director of digital operations for MDG Advertising where he provides the strategic and experiential direction for our clients’ interactive pursuits. MDG’s digital operations division provides the following services: digital brand development, research, website architecture design, site development, CMS, intranets, social media initiatives, blog development and SEO services such as site audits, keyword research and content development, competitive analysis and direct link building. For more information, call 561-338-7797 or log on to mdgadvertising.com.
Written by Michael Del Gigante
- Social Media is Good Medicine for Healthcare Marketing
- Google Outlines Three Online Advertising Trends
- Print Advertising is Dead? Not So Fast.
- 5 Messaging Strategies of Successful Branding Firms
- Study Shows Organic SEO Significantly Undervalued by Marketers
- In-Store Sales Begin Online
- Dos Equis Gives New Meaning to Mobile Marketing
- Search Marketing Spend Rises Attribution Mobile Analytics Remain Big Concerns
- Facebook Displays New Tools for Developing Audience Network Native Ads
- Old Spice Gives Its Ad Campaign A Fresh Spin
- Surprise! Online Ads Work Like Magazine Ads – Online Advertising
- Twitter Starting to Share New Promoted Video Feature with Brands
- Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon
- Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship
- Online Reputation Management 101: What Businesses Need to Know [Infographic]
- Local Search Evolved [Infographic]
- Vacationing the Social Media Way [Infographic]
- The ROI of Social Media [Infographic]
- How Social Media Changed The Ad Game [Infographic]
- Should You Build a Mobile App or Mobile Website? [Infographic]