If you’re looking for leads, look to SlideShare. It’s a social media marketing tool for sharing powerful presentations to help you market your business. The tool was created by LinkedIn, the leading professional social media network. If anyone knows about lead generation, it’s a leader like LinkedIn. By blending the visual value of SlideShare with enormous reach of that social media network, your brand is a displayed on a global stage and exposed to millions of contacts. It’s a mighty marketing partnership that presents a world of potential through the power of presentations. To see how this lead generation tool can generate business for you, SocialMediaExaminer.com presented its leading benefits.
Collect Contact Facts for Later Contact
Follow-up is the key to conversion and SlideShare tracks the people who downloaded your presentations to allow you to follow up. The tool collects the contact data of the leads who watched your video and then emails you this information so you can contact them personally. It helps you build your marketing database with very little effort.
Use Links to Lead to Your Website
Once your slideshow drives you to leads, it can drive them to your website. Make the most of your moments in front of leads by including live links through the whole presentation. This lets you directly drive leads to your site and direct them toward conversion.
Let Visuals Voice Your Message
Calls to action capture prospects, so capture their attention with bold and clear graphic messages. Use blatant symbols in bright colors to accent your calls to action to visually compel prospects to complete your targeted tasks. You can strategically add these images throughout your presentation to reinforce the need for prospects to act.
Design Descriptions for Views And Search
Each presentation needs a description, so maximize your exposure by using your text for SEO. Your description is seen by search engines and used to determine your search rankings. A well-worded description can increase both your rank and reach. And feel free to include links to your website, blog, email form, or anyplace you want leads to land.
Lead generation can be complex, so SlideShare’s presentation features can present you with new lead strategies.
MDG Advertising is a full-service advertising agency and one of Florida’s top branding firms. With offices in Boca Raton and New York City, MDG’s core capabilities include branding, logo design, print advertising, digital marketing, mobile advertising, email marketing, media planning and buying, TV and radio, outdoor advertising, newspaper, video marketing, Web design and development, content marketing, social media marketing, and SEO. To discover the latest trends in advertising and branding, contact MDG Advertising today at 561-338-7797.
Written by Michael Del Gigante